Case study: salon and day spa, New Jersey

She tracks every new client by hand. The list says Google.

Eight months of local search work and not a dollar on ads. Her main service keyword climbed from outside the top five into a steady second place in the Google map pack, her own booking log filled up with "found you on Google," and on peak Saturdays she now has to turn people away.

#2

Google map pack position for her main service keyword

Held across every scan in September 2026

#6to #2

Average rank, first month to now

City and zip code scans, averaged monthly

4.7of 5

Google rating across 36 public reviews

Every review answered, in English and Spanish

214

Calls from Google search and maps

Last 90 days, CCS app call tracking

Average map pack rank by month

Lower is better. The shaded band is the top 3, the only spots the map pack shows.

MAP PACK #1 #2 #3 #4 #5 #6 #7 #8 6.3 2.0 Feb Mar Apr May Jun Jul Aug Sep

Source: Clear Choice System Marketing rank tracking, February to September 2026. Weekly scans from the business address and the zip code centroid, averaged per month. Single weeks bounce around. The trend is the point.

Profile activity, last 90 days

Google Business Profile insights, compared with the 90 days before

Profile views3,180+38%
Website clicks412+27%
Direction requests96+41%
Bookings from profile58+52%

"I am so happy with choosing you guys."

Salon and day spa owner, New Jersey