Reporting & analytics

One dashboard. Refreshed every morning.

Calls, leads, rankings, reviews and ROI in one screen. No PDF reports buried in your inbox. No logging into five different tools. Open the dashboard, see what's working, get on with your day.

See a live dashboard How it works
Daily refresh Mobile-friendly Email digest
Marketing Dashboard Last 30 days · all channels
Live
Tracked calls
412
↑ 78% vs prior
ROAS
5.8x
↑ 22% vs prior
Map Pack rank
#1
Holding
New reviews
62
↑ 41% vs prior
Lead trend · 30 days ↑ trending up
Last refresh: Today, 6:14 AM Auto · daily
What it is

Most agency reports are useless by the time you read them.

You get a PDF on the 5th of every month. It's 14 slides. Half the numbers are vanity metrics. The other half are 30 days old. By the time you scroll through it, you've already moved on. Nothing changes.

Real reporting answers one question: where's the money coming from and where's it going? We pull every signal from every channel into a single dashboard. Calls tracked, leads attributed, ad spend mapped to revenue, reviews and ranking updated overnight.

Open it on your phone with your coffee. Five minutes later you know exactly what's working, what isn't and what we're doing about it.

How it works

Four phases. Wired in once, runs forever.

You don't have to learn analytics. You just open the dashboard.

01

Connect sources

Google Ads, GBP, call tracking, CRM, review platforms, website analytics. Every source you use, wired into one place.

02

Build around your goals

We design the dashboard around what you actually care about. Calls and ROI for service businesses. Bookings and reviews for salons. Direction requests for restaurants.

03

Daily refresh + alerts

Numbers update every morning before you start your day. Custom alerts fire if something drops off (calls down 30%, rank slipped, reviews dipped).

04

Monthly strategy review

Once a month we walk through what moved, what didn't and what we're shifting. No surprises, no slide decks. Just decisions.

What's included

Every signal that matters. None that don't.

Real numbers tied to revenue. No bounce rate, no impressions, no vanity charts.

Custom KPI dashboardBuilt around your goals. Calls, leads, ROI, ranking, reviews. The numbers you actually run the business on.
Daily auto-refreshNumbers update overnight. By the time you wake up, the dashboard's current.
Call tracking + attributionEvery inbound call traced to source, keyword, ad and landing page. Rolled into the same view.
Lead source breakdownWhere each lead came from, how it converted and how much it cost. Channel-by-channel.
Map Pack ranking trackerLive position for every keyword in every zip you target. Refreshed daily.
Review velocity trackerNew reviews per week, average rating, response rate and sentiment trend in one view.
ROI by channelEvery dollar of spend traced to revenue generated. See which channels pay and which ones don't.
Mobile view + email digestOpen it on your phone. Or get the highlights pushed to your inbox every Monday morning.
Real impact

What clients actually do with it.

Reporting that gets opened daily, not filed away monthly.

5 min
Daily check-in vs hours of digging through tools
100%
Of marketing spend tied back to revenue
6:14am
Average daily refresh time, every day
Questions

The stuff owners actually ask.

Straight answers. No analytics jargon.

What data sources do you pull from?
Google Ads, Google Business Profile, Google Analytics, our call tracking, your CRM (GHL, HubSpot, Salesforce, etc.), Facebook Ads, your booking platform (Vagaro, Square, Mindbody, etc.), review platforms (Google, Yelp, Facebook) and your website. If you use it, we can probably wire it in.
Can I get an email digest instead of logging in?
Yes. We send a Monday morning email with the highlights: tracked calls, leads, ROI, anything that flagged red. Most owners read that on their phone with coffee then only log in if they want to drill deeper.
Does it work on mobile?
Yes. Dashboard is fully responsive. Most clients check it on their phone more than their laptop.
Can I customize what shows up?
Yes. We build it around what you actually care about. Service businesses get calls and quote requests front and center. Salons get bookings and reviews. Restaurants get direction requests and reservations. We can rearrange anytime.
Who else gets access?
You control it. Typical setups give the owner full access, the manager a location-level view and the marketing team source-level access. We can set up separate logins or stick to just yours, however you want it.
What if my data isn't being tracked yet?
We wire it up first. Call tracking, conversion tracking, CRM connections, review platform feeds. Reporting only works if the data is clean, so we don't turn the dashboard on until everything's flowing properly.
Can I export numbers for my accountant or board?
Yes. Every view exports to PDF or CSV. We also do a monthly summary that's clean enough to drop into a board deck without editing.

Want to see a live dashboard?

Book a 15-minute call. We'll walk through a real client dashboard so you can see exactly what yours would look like.

Book my 15-min call